USATODAY/USATODAY/636223472951012442-Facebook-Fake-Account-Reporter-It.png' alt='Watch The Watch Online' title='Watch The Watch Online' />Watch Sound Of Music OnlineFacebook Statistics that Every Marketer Must Know in 2. Size matters online. Heres why Because bigger and better. The social media giant is showering its users with unaskedfor love by automatically triggering sound. Facebook. About Engadget. Theres no shortage of Facebook case studies to follow or copy. But with great amounts of case studies comes great amounts of migraines. So skip the series of Google searches. In this article, youll find the 2. Facebook statistics that you absolutely cant do your job without. These stats will cover everything you need to know before you launch your next campaign, from audience demographics to Relevance Score to ad engagement. Curious to see them allNo Sound on YouTube How to Solve YouTube Video No Sound Problems. Ways to fix YouTube no sound problems of online videos in. I have no sound when I watch. Online stopwatch. Easy to use and accurate stopwatch with lap times and alarms. Optional split intervals and alarm sound. Facebook 360. A stunning and. Watch an Example. Interactive Immersive. As the video plays, watch the scene come alive. Facebook is the best place to share. US English Facebook Pages. TechCrunch and. to watch fullscreen with sound. Facebook is an online. That will allow more people to watch Facebook videos with the sound. Overview Facebook is an online social networking service that allows its users. Here they are At the start of 2. Facebook page. 7. Facebook. 4. 2 of consumers do not follow brands on social media. Every Facebook user has more than 1,5. However, only about 3. Ads with a Relevance Score of 3 cost about 7. They are 1. 67 more expensive than ads with a score of 1. Ads with a score of 8 have a 7. CTR than those with a score of 3. Ads with a score of 1. CTR than those with a score of 3. Facebook do so because of low personality or uninteresting posts. Shorter Facebook posts get 2. Posts with photos receive 1. Videos are the most shared post type, with 8. Facebook shares. The average number of videos posted by a page was 2. The average length of a Facebook video was 3 minutes and 4. The average person only watched a Facebook video for. Facebook videos are watched with the sound turned off. Showtime Full Lego DC Super Hero Girls: Brain Drain Online Free. People are 1. 5x more likely to watch video on a smartphone instead of a desktop. Square video takes up 7. You can Jump straight to the one that picks your curiosity or keep readingWeve got one down and another 2. Facebook stats to go. Facebook Users Who is on your page Who exactly is on Facebook, to begin with The easy answer is pretty much everyone. Here are a few Facebook user statistics that may surprise you. For every five adults who use the internet, four of them are using it to check Facebook. This should give you a good idea of how many people are on Facebook. In a recent study, the Pew Research Center goes on to break things down a bit Image SourceSo, thats the thorough answer to our prelim question. But of course, all these people dont like your business page specifically. Which has more to do with them than you. Some people just arent very liberal with their likes. Many of us tune out messages from brands we dont recognize. But that doesnt mean you can give up. Well talk more about how to reach this group later. First, lets explore why your loyal fans clicked Like in the first place. They say it because its true. Offering incentives to customers, like special deals for Facebook fans or access to online contests, increases your number of likes. But thats not the only way to attract fresh faces to your page. There are plenty of other things you can try, too. Ever put up a winning post that really spoke to people Ever felt a small part of yourself perish as that post moved further down the page due to new posts taking up the top spotWell, get ready for a good old fashioned resurrection. Try pinning your greatest post to the top of your Facebook page, so new visitors will always see it. Hubspots Facebook page pinned a fun video that really grabs a visitors attention Your whole goal with new visitors is to get something out of them. You need a click, comment, like, or view. Because you can use that to re target them later. Pinning top content is literally the lowest hanging fruit you can imagine. And the longer the post stays pinned to the top of the page, the more those numbers will grow. Faking social proof at its finest. Pinning posts can get newbies engaged with your cream of the crop content straight away. But how do you draw said newbies in the first place Like a moth to a flame or a blinding light Except, without the whole bang, zap, dead, part. As the numbers said, many people hesitate to like a brand at all. You can combat this by running your best ads for the people who need them most. Or, at least, are most likely to need them most. Lookalike audiences. These are tailor made Facebook audiences made up of people who share important traits with your current fanbase. The only major difference is that theyve yet to take the plunge. With lookalike audiences, youre not targeting randoms whove never heard of you. Youre only targeting customers who are likely to be interested in your product. You can stand out to these people right away by acknowledging the fact that they may have no idea who you are. Watch I Called Him Morgan HDQ more. Yet. Fashion company Tobi does this well Image SourceYes, Im up with the fashion game. Dont judge me. This ad displays another great benefit of lookalike audiences you can use them to offer exclusives only to the hard to get leads youre trying to draw in. Facebook Demographics Who finds your ads relevant If you had 1,5. I know I wouldnt. The delete button would be soon to follow. If you did want to answer some of them, youd prioritize. You would answer the emails that were most important to you and ignore the rest. And then you would take a very long vacation. The moral of that story is that Facebook is a lot like you. It thinks in terms of importance, or relevance. And it wont bother a user with an irrelevant post. Thats a lot. Right Too many, in fact. Which is whyThose 3. Facebook algorithm. But that word relevant what exactly does it mean in Facebook speak Many many things. For starters, it means an ad or post is connected to someones interests. Why does that matter Thats more than double the amount who would prefer to see unrelated ads. When people see ads that speak to what they care about, they engage. And engagement matters on Facebook. It increases your ads Relevance Score, for starters. A higher Relevance Score means youre paying less for engagement with your ad. But how much less Get ready for a data dump Much too much. Multiply that against your Cost Per Lead. Ads with a score of 8 have a 7. CTR than those with a score of 3Getting warmer. Ads with a score of 1. CTR than those with a score of 3. As you can see from the graph above, even one extra point can increase CTR significantly. So how do you increase your Relevance Score First, check what your Relevance Score is in the first place. It could be 1. 0, for all you know. It could also be less than 1. A lot less. Its most likely a lot less than 1. And if its lower than you were hoping, your next step is to ask why. Dont assume that Relevance Score is a direct reflection of your ad copy. Even the best written ad can get a low score if its run for too broad of an audience. Exhibit A this ad. When we ran this ad for a broad audience, Facebook gave it a whole 2. Little did the folks at Facebook know we were testing them. And the test continued when we narrowed down the audience. Now, the ad only ran for users who had visited the our site in the past 9. And the results were dramatic. The Facebook custom audience increased the ads relevance across the board. One of the reasons Facebook custom audiences work so well is because they allow you to make your ads more specific. People dont like to be treated like a name on a giant list. By narrowing down your audiences, you can say specific things in your ad that only apply to a small group. You gots to segment. The result an ad that speaks to an individual and not the whole wide world. Heres an example from Best Buy Image SourceThis ad retargets customers who abandoned their cart. Its giving them the final push they need to convert. Its not generic. And thats what makes it effective. Great tactic, but unfortunately, not all of your ads will be retargeting ads like this one. In these cases, its helpful to have buyer personas. Good buyer personas. Detailed buyer personas. Try filling out this very detailed template from Blogger Sidekick to see if your buyer persona has what it takes Image SourceKnow your customers better than you know yourself.