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OTT is the future, but ... KUALA LUMPUR (Sept 1. The Edge weekly in its latest edition reported that gone were the days when one called in sick in order to catch the final episode of Rosalinda. And that probably, those tense moments when husband and wife argued over whether to watch Akademi Fantasia or a Malaysian Super League football match will not arise again. The weekly’s Kamarul Azhar wrote that nowadays, viewers have more than one platform to watch content. The magazine said viewers can do so on traditional and smart TVs, laptops, desktop computers, smartphones or other digital devices, thanks to over- the- top (OTT) video streaming.

Quoting S K Cheong, CEO of TVB. Television Broadcast Ltd., the Edge said: “I see a future where we can shut off our transmitters and stop our free TV broadcasting, give the licence back to the government and transmit all television in Hong Kong on OTT.

It is not impossible for something like that to happen in the next five to 1. The Edge highlighted that TVB. TV SUPER, the largest OTT service provider in Hong Kong, according to Parrot Analytics, which tracks demand for OTT and content globally. TV SUPER claims to have one million subscribers in Hong Kong, said the weekly.

It said with the proliferation of mobile digital devices and internet connection globally, the broadcasting industry is experiencing another round of change with OTT fast becoming the first choice for content consumption today. However, the weekly said the OTT industry is not without its challenges. Some of its more pressing issues are regulatory uncertainty due to the involvement of multiple markets, stiffer competition as more players jump on the bandwagon, challenges posed by pay TV and piracy.

OTT platforms, such as Netflix, iflix, viu, Astro GO, Amazon Prime, tonton and even Facebook and You. Tube, can stream content on the go, anywhere, anytime, and on any audio- video device that supports the broadcast of content. In Malaysia, the OTT industry was pioneered by Media Prima Bhd’s tonton seven years ago. This was when the media group decided to digitalise its content and migrate it onto an online platform so that its users could play back past episodes of the network’s programmes. For a detailed insight into the OTT industry and its direction moving forward, read the full story in the Edge for the week of Sept 1.

Sept 2. 5 available at newsstands now, or save by subscribing to us for your print and/or digital copy. P/S: The Edge is also available on Apple's App. Store and Androids' Google Play.